In this article we describe the reporting component of the Marketing Plan.
What is part 0 – Reporting component of the marketing plan?
Part 0 is dedicated to improving the legibility of the report. The reporting of a marketing plan always contains the same components namely the cover, title page, preface, table of contents and summary. They follow a logical structure where each component has a specific task.
What must take place in part 0 – Reporting the marketing plan?
Reporting the marketing plan consists of, among others, the following components:
- The cover of the marketing plan contains the following components:
- Title of the report on the Central Problem
- Date Author
But the most important component of the cover is the appearance. The cover must invite the reader to unfold the plan. So respond to the needs of the reader here and create a matching design for this.
2.2 Title page
The title page of the marketing plan contain the following components:
- Report title with a possible subtitle
- Place of publishing
- Publisher (educational institution, company or organisation of which you are a member)
- Month + Year of release.
For both the cover and title page the title must be concise, informative and catching as well.
The preface of the marketing plan contains the following components:
- Observed problems during the research
- Does it constitute the component of a bigger, overarching research?
The preface comes before the table of contents because it is a personal report component that doesn’t have anything to do with the content of the report.
2.4 Table of contents
People often forget the use of table of contents. They assume that it is needed for searching components of the report. This is a correct view, but the important part is often forgotten. The table of contents in particular displays the structure of the marketing plan by which it becomes clear to the reader how the report can be read. A good visual display is therefore necessary.