This section is about the marketing environment of a company. The following articles have been written for this.
The MACRO Environment encompass factors upon which a business can not exert influence. It’s about the landscape in which a business is active. An example of this is ageing population in the Netherlands.
The Meso environment relates to the factors with which the business can not respond to the environment whether directly or indirectly. This is the industry where it is active. Research primary factors of the market wherein it is active.
The Micro environment encompasses the factors with which a company can directly respond to the environment. Focus on the company itself. Which factors are influential upon the result? In the Micro-environment, it’s the strong and weak points of the company. What does one do well, what can there be better?