Marketing Information

About Intemarketing

About Intemarketing

Marketing Analysis

CICD Analysis
Competitor Analysis
Customer Analysis
DESTEP Analysis
Distribution Analysis
External Analysis
Industry Analysis
Internal Analysis
Marketing Analysis
Portfolio Analysis
Situational Analysis
SWOT Analysis

Marketing Basics

Core Competencies by Hamel and Prahalad
Corporate identity and corporate image
Market Segmentation
Marketing Basics
Positioning
Push / Pull Strategy

Marketing Brand Equity

David Aaker Brand Equity Model

Marketing Environment

MACRO Environment of a business
Marketing environment of a company
MESO Environment
Micro Environment of a business

Marketing Information

Marketing Information

Marketing Mix

Choice of promotional Medium
Communication Objectives
Marketing Mix
Price Marketing Mix
Pricing Strategy
Promotion Marketing Mix: Promotional Mix

Marketing Models

Osterwalder's business model canvas
7S model
Abell Business Definition Model
AIDA Model
Ansoff Growth Matrix
BCG-matrix
Confrontation Matrix
Customer Pyramid Curry
FOETSJE Principle.
Greiner's Growth Model
MABA analysis
Marketing Models
Maslow Theory of Motivation
Pareto Analysis
Porter Generic Competitive Strategies
Porter Value Chain
Porter’s Five Forces Model
Product Life Cycle (PLC) Model
Treacy & Wiersema Value Discipline Model

Marketing Plan

Executive Summary of the Marketing Plan
General article about the marketing plan
Marketing Plan
Part 0 - Reporting component of the Marketing Plan
Part 1 - Introductory Phase of the Marketing Plan
Part 2 - Research Phase of the Marketing Plan
Part 3 - Developing Strategy
Part 4 - Marketing Action Plan

Marketing Techniques

Direct Marketing
Marketing Techniques
Sales Promotion
Social Media Marketing

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Edwin Muilwijk

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